Recent US research shows that:
[M]any average voters with strong party commitments -- both Democrats and Republicans -- care more about their parties simply winning the election than they do either ideology or issues. Unlike previous research, the study found that loyalty to the party itself was the source of partisan rivalry and incivility, instead of a fundamental disagreement over issues. Study: Most partisans treat politics like sports rivalries, instead of focusing on issues, University of Kansas, 15 AprilMaybe then the Social Policy Bond concept, which focuses primarily on outcomes, is too idealistic? I think not. I believe that we, the voters, think of politics as a game only because our governing elites have made the policymaking process so arcane, long-winded and boring that only large institutions — public- and private-sector — can afford to pay people to understand and manipulate it. Naturally then, for our entertainment, we focus on whether our team, Democrat or Republican, Labour or Conservative, left or right will win their game, but the real game is government and big business versus the electorate. That match is too one-sided to generate much excitement.