The Economist writes:
The EU’s latest big new rule is the Packaging and Packaging Waste Regulation ..., which came into force in August. Among other things, it will eventually ban single-use shampoo bottles used by hotels, and mini-sachets of ketchup or other condiments. However valuable its aspirations might be, much of it is, unfortunately, a bureaucratic mess. The EU’s new packaging rules are a bureaucratic bungle, the 'Economist', 24 September, 2026
It's unfortunate that the first instinct of our political class is to impose new regulations. Assuming that the EU has identified that there is a problem caused by too much waste, the policymaking system that they work within does not let them target a solution directly, but only to target what they think are likely causes of the problem - or those causes that they can legislate against. Even if they get it right, there's no guarantee that, by banning a small part of the problem, they won't create a bigger problem. Society is just too complex to try to identify root causes of problems, and then ban them.
It's not just the EU, of course. Our policymaking systems evolved when society was less complex, and the sources of our problems were relatively easy to identify. In health, for instance, sanitation was an obviously desirable need. But the days when John Snow could trace a cholera epidemic in London to a polluted water pump have gone. Today’s health problems, as do most of our biggest and most urgent social and environmental problems, have many causes, known and unknown and constantly changing, as is our knowledge about them. So today’s policymakers can try to deal with, say, childhood obesity by pushing out dietary recommendations, taxing sugary drinks and encouraging sport or nominating a 'childhood obesity tsar’. Well-intended measures that could have some impact, but do not encourage people to search for solutions or approaches that lie beyond the expertise of policymakers or that threaten the livelihoods of their advisors. Politicians pick up the only tool available to them - a ban - and use that.
My suggestion is that policymaking should focus not on the alleged means to certain ends, but on the ends themselves. It should, in consultation with the public, decide on which broad outcomes should be targeted and set up a system that rewards the people who achieve those outcomes. So, returning to the one-use shampoo and ketchup sachets; if the problem is one of too much waste, then an outcome-based policymaking body would target reductions of, say, 5 percent in the volume of waste created every year, and let motivated investors work out how best to achieve that reduction.
It won't happen until we start thinking of policy in terms outcomes. Regulations about shampoo sachets could be imposed only in a policymaking system that pays lip service to outcomes, but can't relinquish control over how to achieve them. All governments think the same way, and we too, ordinary members of the public, are accustomed to the endless stream of rules, laws, and regulations emanating from our politicians. Any long-term goals they do talk about are expressed only as vague aspirations that nobody really expects to be reached any time soon. The emphasis is on process and procedure; making sure that all the legislative boxes are ticked, and that failure to comply is punished.
I think we should do better. If the goal is to improve the environment, we need to reward people who improve the environment; not impose regulations whose ostensible aim is to improve the environment, but that are unlikely to do so in any meaningful way. Social Policy Bonds are my suggestion: not only would they oblige us to think in terms of explicit and broad, societal goals; they would inject market incentives into their solution. Instead of meaningless micro-targets, their focus on outcomes would bring more public participation into the policymaking process: an end in itself, and a necessary condition for the buy-in that is necessary when policies create losers as well as winners.
For all my work on Social Policy Bonds see my website here. Within that site, for more about environmental applications of the idea see here. And for more about how the bonds would encourage more buy-in see here.