This piece of about 2700 words makes the case for a change in the way we make policy to focus on outcomes, for the injection of market incentives into the achievement of these outcomes, and then for Social Policy Bonds. I will try to get it published elsewhere.
The gap between politicians and public
There’s a large and growing gap between politicians and the people they are supposed to represent. This has always been true in autocratic countries, but it is now also a feature of democracies. I believe this stems from the increasingly opaque ways in which government works, such that the only people who can follow policymaking closely are politicians themselves, lawyers, wealthy corporations or their lobbyists. Our policymaking process is so obscure, so unknowable by ordinary people, that the alienation of politicians from the public is both inevitable and self-entrenching. Whether some of this is deliberate or not is less important than the reality that it’s growing and that there are few who have an interest in stopping it. Such a system is ripe for gaming and manipulation but, even when it works according to the letter of the law, it inherently favours those who have the time and inclination to involve themselves - or their paid agents - in the minutiae of the policymaking process.
I believe this his happening because our policymaking system focuses on concerns that have little obvious relevance to members of the public: institutional structures and funding arrangements, law changes, and macroeconomic abstractions. Oracular pronouncements of lofty goals are sometimes heard, but nothing can be pinned down, and nobody takes them seriously. It is almost as if political systems the world over, whatever their origins, ere purposely designed to alienate the public, so that any link between what politicians say and what ordinary people actually experience is undetectable.
Because of this, we are reduced to choosing our representatives on the basis of their public image, their ability to produce superficially convincing soundbites or, perhaps most portentously, identity. That is, those of the electorate who can be bothered to turn out to vote; the rest of us have taken on the learned helplessness that is characteristic of subjects that come to believe that the unpleasantness of their lives can neither be improved nor avoided.
The result is clear, even in democracies: disenchantment with our leaders and with democracy itself. Given the pervasive cynicism, it’s hardly surprising that there’s a disturbing drift toward authoritarianism and demagoguery, with its inflammatory sloganeering that does at least express ordinary people’s concerns in language we can understand.
The system’s complexity makes it difficult to share policy decisions and dilemmas with non-members of the political caste. As policymaking becomes more obscure, so politicians find it more difficult to communicate with the public. This is true of all professions, but it matters more for politicians because their decisions affect us all. The mistrust is mutual and self-perpetuating: we don’t trust politicians and we don’t understand their language, so why should they bother us with unpalatable truths? So now politicians don’t even share with us the most fundamental notion of policymaking - that all policy choices will create winners and losers - because they know we’d see it as a lie or a self-serving admission of incompetence.
It’s essential, I believe, to close the trust gap, precisely for this reason. Politicians need to make hugely important decisions on our behalf, on social and environmental matters, and there will inevitably be people who lose out as a result. Buy-in from the public will be essential, but the obscurity of the policymaking system means that it won’t happen.
We could begin to close the gap, I believe, by formulating policy in terms that are comprehensible to non-specialists.
Society has become so complex that it’s difficult to identify cause and effect. There are too many variables and too many time lags. Gone are the days when John Snow could trace a cholera epidemic in London to a polluted water pump. Today’s health problems, like most of our biggest and most urgent social and environmental problems, have many causes, known and unknown. Today’s policymakers can try to deal with, say, childhood obesity by pushing out dietary recommendations, taxing sugary drinks and encouraging sport or nominating a 'childhood obesity tsar’. Well-intended measures that could have some impact, but do not encourage people to search for solutions or approaches that lie beyond the expertise of policymakers or that threaten the livelihoods of their advisors.
As with childhood obesity, so with health more generally, literacy, employment, crime and water quality: their causes are various, change all the time and demand a long-term vision. Even more so do the global scourges that are more challenging and urgent: climate change and other environmental depredations; wars between and within states and the rising possibility of nuclear conflict.
An essential first step is to express our urgent, long-term policy goals as outcomes that are meaningful to ordinary people, as distinct from billionaires, corporations or single-issue bodies, be they public- or private- sector. Such outcomes would be more comprehensible to more people than the unstated, incoherent, vague, or platitudinous goals that dominate our public political discourse. Discussion about outcomes would be more accessible, and there is likely to be far more consensus over such long-term goals than over any alleged ways of achieving them. When people can realistically participate in policymaking, we will become aware of its inherent limitations and trade-offs. This means quite a few things, but the most important is buy-in: the reconnection of citizens with their policymakers; the sharing of responsibility and concern for policy initiatives.
This matters hugely when government is going to have to rein in activities to which we have become accustomed, in the face of new threats. Climate change and environmental problems in general are areas in which we need a coherent response to large and urgent challenges. So too is the debatable need to divert funding from social welfare to defence. These and other policies create losers as well as winners.
Broad, meaningful goals – fine, but how are we to express them in ways that make them amenable to targeting? A single goal, such as an improved literacy rate for seven-year-olds, would be relatively easy to target. But broader goals could also be targeted. Take improvements in a population’s physical health. We could target a range of variables, including life expectancy at birth, healthy life expectancy, infant mortality, age-adjusted mortality rates, disability-adjusted life years and more subjective measures such as the proportion of people reporting good rather than poor health. A national goal set by people and experts could be expressed as a set of these variables, each of which would have to fall within an approved range for the overall health goal to be deemed achieved.
Box: OrganisationsWhen targeting long-term goals, I think it’s essential not to hand over responsibility for achieving them to existing organisations. We should not accept these organisations as a given, because:
· Organisations have a limited purview; they have little incentive to consider approaches that differ from their current methods.
· They aren’t structured in ways that optimise efficiency: typically, they reward their employees for activity or time, rather than success.
· Their prime goal, whatever their mission statement says, will inevitably become self-perpetuation.
Example: if in one part of the country the crime rate is high, the best approach might have nothing to do with giving the police more money, or banning alcohol, or even opening up youth clubs: it might be to subsidise existing businesses in the area. Another example: we might find that the best way of improving society's health goals is to cut back on road traffic, or impose speed limits, or to lay on free taxis for under- 20-year-olds after midnight. The point is that existing organisations whose remit is to fight crime or improve health have no incentive to investigate options such as these examples, which lie outside their purview. As well, top-down decisions by government will almost always fail to recognise that the best approaches to solving our social and environmental problems vary over time and geographical area.
To sum up: I believe we need to re-orientate our policymaking so that it targets long-term, broad outcomes that are meaningful to, and approved by, ordinary people, in ways that will encourage a range of diverse, adaptive approaches. These goals could be national or even global. Government could set long-term goals, in consultation with experts and the public. We should not assume that existing service providers, be they public- or private-sector are the best organisations to achieve these outcomes. We need to create a system that motivates the achievement of society’s targeted goals, not any of the activities allegedly done to achieve them.
In economic theory, and on all the evidence, markets are the best way of allocating society’s scarce resources. Unfortunately, they have been corrupted, manipulated and subverted to favour powerful interest groups at the expense of society and the environment. These interests work to manipulate the regulatory environment to secure their position against competitors. But there’s nothing inevitable about leaving social and environmental goals to government bodies which, however hard-working and well-meaning, lack the market’s incentives to reward success and – just as important – terminate failing approaches. Market forces can, and should, be properly channelled into the public good.
Social Policy Bonds
My suggestion is that we channel the market’s incentives and
efficiencies into the achievement of society’s social and environmental goals
by means of a new financial instrument: Social Policy Bonds.
Their aim is to contract out the achievement of these goals to investors in the bonds, which would be redeemed for a fixed sum only when the targeted goal had been achieved and sustained. These goals can be national or global, and the example I will give is a global one, chosen because of its urgency: nuclear peace.
Nuclear Peace Bonds would be backed by funds raised from the public sector, the private sector, or both. These bonds would be floated on the open market for whatever price they fetch. They would be redeemable for a fixed sum only when there had been nuclear peace for a sustained period of, say 30 years. This goal, being remote, would mean that the bonds would sell for very little when first offered to the market. So any activity that increased the likelihood of sustained nuclear peace would see an improvement in the bonds' value. Nuclear Peace Bonds would create a protean coalition of bondholders with a powerful incentive to co-operate with each other and to research, refine and implement those measures thought to be, at any given time, most likely to bring about nuclear peace. With such a big, remote objective, no single approach will work. A Nuclear Peace Bond regime would stimulate a wide range of diverse, adaptive approaches to the threat of nuclear catastrophe. All bondholders’ initiatives would be in service of the one overarching goal: a sustained period of nuclear peace. The secondary market for the bonds would ensure that, at all times, the bonds would be in the hands of those who believe they can help achieve the goal most efficiently. Inefficient operators, or those who had done their bit, would sell their bonds to more efficient operators, to whom they would be worth more. Unlike some other global problems, Nuclear Peace Bonds would have a clear and verifiable metric, such as the avoidance for 30 years of a military nuclear explosion that kills more than 100 people within 24 hours.
Currently, there's a jarring mismatch between, on the one hand, the fears of, and risks to, almost everyone on Earth from nuclear conflict and, on the other, the efforts devoted to mitigating them. A shift in resources away from, for example, ingenious ways of exploiting financial markets or selling dog-food, would benefit all of us. But our current policymaking system doesn't encourage such a re-orientation of priorities. Incentives now favour those few who have acquired power – including psychopaths - to do whatever they can to retain it. The wish of the billions of people who don’t want to live in a world of nuclear conflict is too diffuse to prevail. Of course, there are many hard-working employees of existing organisations who are trying to achieve peace. But – let’s be frank – they are paid for turning up at the office and putting in the hours, rather than for success.
A Nuclear Peace Bond regime would reward those who achieve peace, whoever they are and however they do so. It’s an admittedly unconventional approach. But the conventional approach has brought us to the brink of nuclear catastrophe. The taboo against threatening the use of nuclear weapons has been broken. It now appears inevitable that, unless we rebalance the incentives, the taboo against their use will also be broken. It’s now time to encourage and reward diverse, adaptive and successful ways of dealing with the looming nuclear threat.
Not all social problems are best addressed with the Social Policy Bond approach. The bonds are best deployed:
· When goals are long term.
· When existing efforts are failing.
· When diverse, adaptive approaches are probably going to be necessary.
· When financial rewards to those involved in achieving objectives are uncorrelated with their effectiveness in doing so.
· When the goal and progress toward it can be readily and objectively monitored.
Many environmental goals satisfy these criteria including, at the global level, climate change; and at the national level, air and water quality. Other national goals that could be targeted for improvement are literacy, employment and health.
Social Policy Bonds would target outcomes directly, rather than the supposed means of achieving them. They would channel the market’s incentives and efficiencies into the achievement of explicit, transparent goals that are meaningful to ordinary people. Because of this, they would encourage public participation in policymaking, and hence buy-in. They can address long-term, complex goals, by incentivising research into, and implementation of diverse, adaptive approaches to solving our social and environmental problems. One advantage of their being tradable is that the market for them would generate useful information about the costs of achieving various goals.
One potential pitfall is free riding: people could buy the bonds with no intention of helping to achieve the goal they target. In such a case, the value of their bonds would fall, so they would either sell their bonds at a loss, if too many bonds were in the hands of these passive investors, or make some money for no effort if, despite their holdings, the goal were achieved anyway.
Under a bond regime, government would concentrate on the things it does well:
Articulating society’s wishes; currently done poorly because government concentrates on the short term and, if it does make explicit its policy goals, does so in terms that are meaningless to ordinary people. A Social Policy Bond regime would improve this by obliging governments to consider and prioritise long-term goals, in consultation with the public. Government could continue to do that, as it’s something it does well – and something that only government can do.
Raising the revenue needed to achieve these wishes; the flaw here is that government is tempted to borrow more than it should, for consumption rather than investment. Government is good at raising revenue, but that revenue is often misdirected because government's goals aren't aligned with those of the public.
Where government often fails is in trying to achieve these goals, because it is too preoccupied with the day-to-day running of the country. This is where Social Policy Bonds, by injecting the market’s incentives into the achievement of society’s long-term goals, could be a hugely significant improvement. A bond regime would see government doing what it does best, and markets doing what they do best.
Social Policy Bonds, as I’ve conceived them, have not been issued. Social Impact Bonds, variously known as pay-for-success bonds etc, are a non-tradeable variant of my original idea. They are currently being issued in about 25 countries; I’ve had no involvement with them and have mixed views on them. Their lack of tradability greatly limits the time frame and scope of the bonds’ objectives. They might serve as a stepping stone on the way to Social Policy Bonds, or they could discredit the whole notion of outcome-based policy to the public.
All my work on Social Policy Bonds is available for free download from SocialGoals.com.
© Ronnie Horesh, October 2026