James Ganesh writes about the current US administration's approach to war in Ukraine:
Trump is a commercial animal. So is his envoy Steve Witkoff. By “commercial animal”, I don’t just mean someone from the private sector, such as Mitt Romney, but someone who views the whole world through a business lens. ... [T]he war —in fact, war itself — must baffle a commercial animal. The idea that people would fight out of principle is alien to homo economicus. A political commentator must befriend business people, for their original angle on things, for their range of international experiences, for their (often) pleasanter company. But doing so also brings home their intellectual blind spot, which is an inability to understand fanaticism. And by that I mean a literal refusal to believe that such a thing really exists. There are exceptions, but people who have to be pragmatic for a living will tend to assume that all the world is the same, and that ideology is just a cover for reasonable material interests. When business and democracy don't mix, James Ganesh, Financial Times, 18 December 2025
I will grant that there are fanatics who will not be swayed by any sort of financial inducement. But they are all supported to some degree by people who, I believe, could be encouraged to topple or defang those at the apex of the power structure. I think the fanatics who have accumulated power - including the power to start wars of aggression - did so because of the passive or active support of people who were amenable to non-ideological incentives. Such enablers may have been drawn in by the charisma of the apex fanatic, or believed that the apex fanatic could help their business; they might just have wished to be close to power, and thought that backing the apex fanatic was their best bet. Or they may even be ordinary members of the public, desperate for a change. All these enablers might sympathise with the fanatic's ideas and ideology; few of them, though would share the apex fanatics' total commitment to their cause.
Social Policy Bonds could help (1) deal with existing fanatic-led activities, and (2) constrain the influence of political fanatics.
(1) Take the war in Ukraine or, indeed, any areas of existing or potential conflict in the world. And assume that the goal of everyone - apart from the apex fanatics - is a lasting peace. Applying the Social Policy Bond principle to that conflict, or any other, would mean issuing bonds that become redeemable only when peace had been sustained for, say, fifty years. Such a lasting peace would be viable only if each side of the conflict came to some sort of agreement, tacit or otherwise, to end their conflict and to reduce the likelihood of future conflict. Such bonds, targeting regional conflicts, or world peace, would do little to deter the apex fanatics, but would help offset the incentives that currently encourage their enablers to support their accession to positions of power.
(2) We shouldn't have to put up with fanatics starting wars or otherwise creating mayhem. But we can't outlaw fanaticism, nor do we need to. We should focus instead on the limiting the incentives that drive the enablers to hand power to the fanatics. Social Policy Bonds, by targeting outcomes, could shrink the role of ideology and hence fanaticism in the political process. Instead of voting on the basis of soundbites, personality or tribal loyalty, people would be presented with an array of broad social and environmental improvements, which they would prioritise. Government would then articulate voters' wishes, and raise the revenue that would fund their achievement. Apex fanatics would be marginalised and maybe divert their energies into less disruptive endeavours. Business perhaps?
For more on how the bond principle could be applied to regional or global conflict, please follow the links on this page.